Sugar Factory, favorite of celebs like Kendall and Kylie Jenner, opening in Dover

Patricia Talorico
Delaware News Journal

Kendall and Kylie Jenner are fans and so are Drake and Jennifer Lopez.

And now a branch of the business they like to frequent (or at least be seen in while posing for photos) is opening a new site Jan. 28 at Dover Downs Hotel & Casino.

Sugar Factory American Brasserie, known as a celebrity hotspot at its other locations, offers over-the-top sweets and treats.

Food & Wine magazine has called it "the most Instagrammed restaurant in the United States."

Kylie Jenner is a fan of Sugar Factory. A new location is opening Jan. 28 at Dover Downs.

When it was first announced by Dover Downs officials that Sugar Factory was coming, the restaurant, part of a Las Vegas-based chain, had initially been targeted to open in Delaware in the spring of 2020.

The coronavirus pandemic has changed plans for many restaurateurs.

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Sugar Factory will replace the Garden Café and Gazebo Bar in Dover.

Other Sugar Factory locations include New York; Atlanta; San Diego; Atlantic City (and soon Cherry Hill, New Jersey); Pentagon City, Virginia; Washington, D.C.; Orlando, Florida; and South Beach Miami, Florida. There also are sites in Manila, Philippines, and the Mall World Trade Center in Abu Dhabi.

“With more than a decade serving up decadent sweets and treats around the world, we are so excited to bring our sweet oasis to Dover, Delaware,” said owner Charissa Davidovici in a prepared statement.

 “Dover Downs Hotel & Casino is the perfect place for our fun, high energy brand.”

The 7,000-square-foot Sugar Factory will be located on the east end of the Kent County hotel property. It will have seating for 250 and several colorful flower walls and neon signs where patrons can pose for selfies and post to social media sites.

A connecting 1,060-square-foot retail store will feature Sugar Factory’s signature floor-to-ceiling candy wall with more than 500 types of sweet treats to choose from.

Celebrities like Evan Ross and Ashlee Simpson Ross like to party at Sugar Factory. A new branch of the restaurant offering over-the-top food and drinks is opening Jan. 28 at Dover Downs.

The restaurant will serve breakfast, brunch, lunch and dinner. The menu includes burgers, pizzas, pastas and salads, as well as its signature 64-ounce goblets and lavishly decorated "Insane Milkshakes." 

Popular menu items include Rainbow Sliders or classic sliders served on colorful rainbow buns with American cheese, pickles and onions and Tye Dye Milkshakes.

Its legendary dessert is the King Kong Sundae, which serves up to 12 people and features 24 scoops of ice cream covered with sprinkles, gummy bears, caramel, hot fudge and giant whirly pops.

That's larger than Delaware's own Charcoal Pit's famed "Kitchen Sink" dessert, which features 20 scoops of vanilla, chocolate and strawberry ice cream, jammed with banana spears, chocolate syrup, crushed pineapple, cherries and wet walnuts and loaded with whipped cream and topped with cherries.

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Sugar Factory's Carousel Bar area will be lit with decorative carousel-themed light bulbs and have 42 seats.

Hours will be 8 a.m. to 11 p.m. Sunday to Thursday and 8 a.m. to 1 a.m. on Friday and Saturday. Call 302-857- 3252 or visit doverdowns.com/sugar-factory.

Contact Patricia Talorico at (302) 324-2861 or ptalorico@delawareonline.com and on Twitter @pattytalorico