Dover International Speedway, which hosted Monster Energy NASCAR Cup Series races yearly since 1969, partnered with NASCAR Digital Media to upgrade and redesign, track officials announced Aug. 23. is featuring an updated user experience with improvements to help guests plan a trip to the speedway. New features include specific pages tailored to the track’s varied ticket packages; a dedicated section for kids, track partners and videos; streamlined camping information; a simplified buying process; and a mobile-first digital experience.

The initiative comes in advance of the Monster Mile’s yearlong 50th anniversary celebration in 2019, which also features the 100th Monster Energy NASCAR Cup Series race in the track’s history on Oct. 6, 2019.

The new is also serving as the new home for Dover International Speedway’s parent company, Dover Motorsports Inc., and includes investor relations pages and information for shareholders.

NASCAR Digital Media provides a suite of site-building services for stakeholders in the industry, and helped launch new sites for Richard Childress Racing, Wood Brothers Racing and Motor Racing Network.

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