Antoinette Blake, social media strategist from ABlake Enterprises, recently addressed the Dover Colonial Rotary Club on “Tips for Your Facebook Business Page.”

Blake elaborated on five points to consider regarding social media:

— Content is king. Be sure to put something that people will want to read and add some

visuals.

— Be consistent and connect like a friend; be sure to constantly update postings. Facebook is about the personal experience.

— Engage with the audience and ask them what they think. Be sure to ask open-ended questions.

— Use images; grab audience attention within seven seconds.

— Provide current contact information and keep this information updated.

For more on Dover Colonial Rotary Club, call 270-5966.