Kent County SUNDAY spoke with four professionals in behind-the-scenes fields to get a better idea of what they do and what makes the work worthwhile.

RON VICKERS, Entertainment promoter

Founder/CEO of Loggdawg Entertainment in Smyrna

8 years in entertainment business

Promoters don’t sign autographs after events, nor do they have people in the crowd wearing T-shirts with their faces on them. However, big-name entertainers wouldn’t have much of a crowd to thrill without a promoter booking them.

The promoters work behind the scenes and are commonly hired as independent contractors by entertainment venues. Their responsibility is to book the talent and draw as many people as possible.

Promoter Ron Vickers, founder and chief executive officer of Loggdawg Entertainment, has worked in the entertainment industry for eight years. The big-name entertainers he’s worked with include country artists Colt Ford and Jason Michael Carroll.

Q How and why did you get into this profession?
A I got into the entertainment business because I’ve always had a
passion for great music, and actually, any kind of art. I started out
managing and promoting a few comedians along with creating an Internet radio station. I produced comedy and music shows from New York City, North Carolina, Austin, Texas and Boston – to name a few. I closed that business down in 2011 then got back into it on a whole new level in 2013 as Loggdawg Entertainment. My first show with the new company was Colt Ford in Dover and it’s been a great experience ever since.

Q What do you enjoy most about your job?
A Working alongside great people and putting on great shows. I do a lot of stuff with the Cowboy Up Saloon in Dover, and they’re the best people to work with. Also, I enjoy being there when the artist or band arrives and working with them to put on a great show for the fans. It’s rewarding at the end of the night to know that the band/artist you brought in just killed it for all their fans who came to see them. I have some good relationships with friends and clients that I can say I’m blessed to be around.

Q What’s the toughest thing about your job?

A Everything leading up to the show. There is a lot of work behind the scenes that needs to be done before a great show. It takes a lot of teamwork to pull everything together for a show to be successful, from the beginning with the booking to the very end of the show when the band or artist is leaving.

Q What’s a misconception or something that most people don’t know about your job?

A The stress the venue and the promoter have to deal with when it comes to ticket sales. Sometimes it’s hard for people to come up with extra money to see these concerts, no matter how much they love the artist. People’s entertainment budget is only so much, so that’s why you need to really research the act you want to bring in and make sure they would work well at your venue.