Lynsey and Dan Larson with their two little ones in tow are on what they like to call an adventure. The adventure is their downtown boutique Dinos & Darlings, which opened last year.
“Nothing is for certain, except that this certainly will be an adventure for myself and my family that we will remember all our lives,” Lynsey Larson said.
The shop on Loockerman Street features items for infants, children and even parents.
Describe your business and how it serves Kent County?
We thoughtfully source our products from local artisans, trusted worldwide companies and brands that we know and love. Along with an excellent customer service and a whimsical shopping environment, we offer many in-store events for our little community. From a Saturday morning gathering we like to call “Craft & Coffee” to a weekly play group for infants called “Social Little Sprouts Club,” we try to offer something for the whole family.
Why did you decide to open a business?
The shop has been a pipe dream for Dan (my husband) and me since moving back home to Delaware with our first child, Nola. Dan and I grew up in Dover, met in Dover, fell in love here, were married here. As you can see, this town has our hearts. Once we had our little darlings (Nola and Gus), we became passionate about many of the products we used as new parents. From quality clothing, to sustainably made toys, to organic accessories, we saw a gap in our local market. Everything we loved to buy for our kids was only available through Amazon or similar online resources. As we began to search for the perfect spot for our little shop, we hoped we would stumble upon the right location. And we sure did. Right here in our neighborhood.
What has been the biggest challenge as new business owner?
Obviously there are just so many hurdles when starting your own business. I think specifically to a brick and mortar shop, time management is tricky. I am constantly trying to strike the right balance of being present in the shop and having some great face time with my customers, but I also have so much work to do behind the scenes. With two darlings in tow, getting much done while at the shop can be a challenge. There are lots of late nights entering inventory and developing new marketing, but it’s worth it! Plus, I have a great partner on my side who picks up the slack and then some.
What the best business advice you’ve ever received?
Don’t sit on an idea ... at least not for too long. If you see the need for something, if you’re passionate about it, if you just can’t shake it, go for it! If you don’t make a move, you will be left to wonder what could have been. Do it. If it fails, at least you gave it your best. So many good friends and associates told us this.