If you're an Apple competitor, this week is about reclaiming the news cycle from last week's iPhone mania.

PayPal has been doing just that with social media. Tweets like this one show PayPal highlighting the security of their payment platform in light of the iCloud hacking scandal:

Apple has tried to stress the security of Apple Pay since announcing it last Tuesday. It hopes Touch ID and keeping your data out of iCloud will ease your security worries. 

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