WHAT Just Between Friends spring sale
WHERE Dover Indoor Tennis, 633 Persimmon Tree Lane, Dover
WHEN Ribbon cutting at 12:30 p.m., Thursday; public sales starts at 2:30 to 8 p.m., Thursday; 8 a.m. to 8 p.m., Friday and 8 a.m. to 3 p.m., Saturday
FOR MORE INFO Visit middletowndover.jbfsale.com/homeView.jsp

Eileen Cordero started a franchise of the national company Just Between Friends, a maternity and children’s merchandise resale company, just a few months ago. Through Just Between Friends, franchisees lay claim to a territory (Cordero’s covers from Bear to Camden) and consignment sales take place within that territory. Cordero held her first Just Between Friends resale in Middletown in late April and her Dover sale is set to take place from tomorrow through Saturday.

Cordero was enjoying life as a full-time stay-at-home mom until a few months ago when her dad heard about Just Between Friends on TV and tipped her off to it.

“He called me up and told me I had to do it,” Cordero said. “I thought he was joking, but then when I looked into it I fell in love with it.”

The premise behind Just Between Friends sales is that the franchisee sets up shop for a few days at a location and stocks the shelves with merchandise from locals who consign items. Shoppers then pay an admission fee to access the sale and shop for toys, clothes, baby furniture and shoes, all at a discounted price.

Those interested in selling items log on to the Just Between Friends website, sign up as a consigner and are given a universal number that allows them to sell at any Just Between Friends sale. Then using the company’s website they enter in the items they want to sell and print out price tags for them. When the time comes they drop off their items at the sale location.

Julie O’Neill, a Middletown resident, participated as a consigner at the Middletown Just Between Friends sale and made more than $500.

“I have two daughters-one is 9 and one is almost 6,” O’Neill said. “My oldest wears things and I save them for my youngest, but as soon as my youngest is done with it, I put it in a bag and take it to Goodwill or pack it up in a bin. It’s nice to have an option to sell my kids old clothes. I like that I can recoup money I’ve spent on that stuff once my girls are done with it.”

Consigners who simply drop off their items and come back to pick them up at the end earn 60 percent of the total sale price. Those who bring items and volunteer for four hours or more make 70 percent.

Those who have their items tagged by Just Between Friends employees take home 45 percent.

“I think this works for families that need extra income for their children to buy clothes and toys,” Cordero said.

If consigners have items left over after the three-day sale they can have them donated to local charities or can come back and pick them up. Items donated at the Dover sale will go to the Kent County Pregnancy Help Center or Neighborhood House and Forget Me Not Families in Middletown, Cordero said.

Just Between Friends also gives back to local schools. School districts are given flyers for the sale to give to parents. When parents check out at the sale they can present the flyer from their child’s school and 5 percent of the purchase goes back to the school.

When it comes to buying there are several different options for shoppers. Those who want to shop early can pay $5 for a prime-time shopper pass and get into the sale at 12:30 p.m. on Thursday for a ribbon cutting with the Central Delaware Chamber of Commerce. There is also a pre-sale for first-time parents or grandparents and a presale for teachers and military members; those sales begin at 1:30 p.m. and admission is $3. Regular public shopping beings at 2:30 p.m. on Thursday and admission is $3.

“I always suggest that if you’re looking for a specific item that you should buy the prime-time shopper pass because by the time the first-time parents and then the public comes in it gets a little crazy.”

Just Between Friends sales are known for having prices that are 50 to 90 percent less than those you’ll find at the mall on children’s and maternity clothes, baby and children’s furniture and toys, Cordero said.

On Friday, Cordero hides three gift certificates inside the sale for shoppers to find. Saturday is the final day of the sale and some items will be 50 percent off. Consigners choose whether or not they want their items marked down. Any item without a star is half off.

Saving money at Just Between Friends sales gives families the option to do as much as they can for their kids, Cordero said.

“You always want to do everything you can for your kids,” she said. “You would give them the best type of clothes and softest blankets if you could. This gives you the opportunity to do just a little bit more for them. You can clothe your child for six months to a year for less than $100 at these sales.”