There is no “dawn of the Internet age.” It “dawns” every day. Just when we think the Net is getting old, something new comes along and reinvents it. Who would have thought we would now be surfing the Net on TVs, cellphones and tablet PCs, anywhere we are. Nobody predicted the Net would become our primary source of personal entertainment.
There is no “dawn of the Internet age.” It “dawns” every day. Just when we think the Net is getting old, something new comes along and reinvents it.
Who would have thought we would now be surfing the Net on TVs, cellphones and tablet PCs, anywhere we are. Nobody predicted the Net would become our primary source of personal entertainment.
The expectation is in two or three years, more folks will surf with mobile devices than with the dinosaurs of our generation, the laptop and desktop computer. Imagine that.
Bill Gates identifies the Internet’s capacity to recreate itself as “one of the key economic and cultural forces of the early 21st century.”
He foresaw this — in 2000.
Today’s trends are all about accessibility, and that means news (and videos) while they happen, movies and music on the day they are released and “social” messaging so compelling, we do it while driving, eating and listening to (but not watching) TV.
Non-users make fun of Facebook and Twitter.
Do they realize these sites now are uniting citizens and toppling dictators?
Online shopping has changed us forever. I hate fighting traffic in stores.
I like having access to a lot of choices and quick ways to find best prices.
I was in Walmart last week. I saw three customers searching the store’s website with their cellphones. That seems rather redundant, but some folks still must feel the merchandise.
Force for change
The Net has rewritten the ancient “supply and demand” economics theory — you know, the higher the demand, the higher the price.
No longer. When a device takes off, it gets cheaper (such as Amazon’s $79 e-reader, down from $149 and better than last year’s). That price curve is the result of Internet marketing, which is far more customer directed than your corner business. The selling speed is breathtaking as products are aimed at specific markets worldwide.
Many items now are distributed electronically, such as books, magazines, movies and music. This has caused a rush to create new content. We no longer need publishers to decide for us what to read and see.
The cost of communicating has dropped, too. The number of international phone calls exploded due to Internet service. When you say “mail” today, it has nothing to do with the two or three days it takes a letter to crawl across town.
I know, the Net has its faults. Its great disappointment is online crime. Our email system is co-opted by scammers and rogue marketers. We spend way too much time and money fighting viruses and deleting unwanted spam mail.
The Net grows by understanding what its viewers want and need. A big part of this now is privacy as the system has moved into sensitive medical and financial personal data.
If you’re looking for the Next Big Thing of 2012, increasing privacy is a fairly safe bet, although I’m sure there will be many others we haven’t yet thought about. That’s the fun of the Internet Age.
Contact Jim Hillibish at email@example.com.