I remember a book from high school, Psycho Cybernetics. It was all about thinking 'out of the box'. The theme was for the individual to set the goal of a positive outcome through visualization of that positive outcome
I remember a book from high school, Psycho Cybernetics. It was all about thinking 'out of the box'. The theme was for the individual to set the goal of a positive outcome through visualization of that positive outcome. The author, Maxwell Maltz was the Elmer Gantry for entrepreneurs to 'set goals'.
A disciple - whether he knows it or not - is Steve Worden, who has established RadioNewark.org.
Worden wanted a different type of radio. Here's what his passion and his mission is about:
Steve Worden in his own words.....Worden 'visualized' radio that is:
* Entertaining, and
This was an Idea That Wouldn't Go Away. I *had* to do it, and I didn't even really know what 'it' was...so I thought about it for two years got some clarity.
I realized I don't like day part programming or block programming (like WVUD) where you have 30 minutes, an hour, two, three, or four hours of the SAME THING whatever that might be. Who has that kind of time? I only have a few minutes to listen. So I got the idea that --
1) The format will be NO FORMAT. The rotation will be NO ROTATION.
2) The average segment length needs to be SHORT -- say, four to seven minutes in length.
3) I want a constantly changing mixture of programs. (Because I listen at about the same time every day, I don't want to hear the same stuff.)
4) I want news from EVERYWHERE -- Asia, Europe, South America, US. I don't want one news network, and I don't want what is available on commercial radio or NPR. I can hear that elsewhere. Really, I wanted news from OUTSIDE of the US because of all the spin at MSNBCBSABCFoxWarner.
5) I love science and technology
6) I wanted radio to be 'friendly' without being syrupy.
7) I wanted radio that made me laugh because it was funny, not because it was embarrassing, like the 12-year old humor you hear on the morning radio shows.
8) I wanted radio to TEACH ME SOMETHING and MAKE ME THINK, not just entertain, or keep me from being bored.
9) I wanted radio to CHALLENGE ME to be a better person, a better business man.
I thought about HOW TO MAKE something like that...
My mind recalled a radio program I had heard twenty-seven years prior while a soldier at Fort Carson, Colorado. It was the Farm and Ranch Report on KOA 850 AM -- a clear-channel (50kW) station out of Denver.
I connected with this fellow and he told me how to speak to one person. How to create a dialog. How to be a trusted expert.
It's quite different now that the station is operational (although I have 10,000 ideas for improvements) and people can hear what we're talking about.
We have more than 200 of these sources, now. In June, we had more than 61,000 listeners from 109 countries.
THE FCC CREATES A NEW OPPORTUNITY
To the astonishment of every radio nut in the country, the FCC announces that they are going to open a Filing Window for the Low-Power FM Radio Service, like mine.
LPFM (for short) was designed to counter the consolidated commercial broadcast industry by giving community organizations the opportunity to run a tiny FM radio station that covers their locale. I believe that certain FCC commissioners over the years have wanted to give the little guy a voice, but the National Association of Broadcasters, National Public Radio, and National Religious Broadcasters (all huge lobbying organizations) did everything they could to KILL IT. And it died.
Then -- a few months ago -- the FCC made their monumental announcement. An LPFM Filing Window in October! Me, and every other like-minded radio nut, began to scramble to make this deadline. It is quite possible that -- two to four years from now -- there will be thousands of these little stations operational in towns across the country. It is clear from the language being used by the FCC that -- if you are in compliance with all regulations (especially interference regulations) -- they will offer ONE STATION PER GEOGRAPHY a construction permit.
However, I ended up working with a genius broadcasting engineer who figured out a way for us to BE IN FULL COMPLIANCE with all FCC interference regulations on a frequency of 99.9 mHz. (Above WJBR and below WRNB.)
There are many reasons why an Internet radio station would want to get an FM allocation, but let me bundle them this way....
Q. What is the best social media platform to reach your potential buyers?
A. The social media platform that THEY use.
Same with radio. Internet radio IS the future, but it's not the present. If I want to be where the listeners are, I need to be on FM -- which means immediate fundraising and sponsorship opportunities. Our entire financial picture changes just by getting a Construction Permit from the FCC.