The Magnolia rap trio Cypher Clique has a lot to be excited about this summer.
In about two weeks the Clique will premiere its new music video for its forthcoming single "Sip in The Name of Love," a club track off its upcoming mix tape that's slated to drop in late July/early August. Also the threesome will kick off its mini summer tour on July 8 at the Voltage Lounge in Philadelphia, Pa. And the tour, consisting mostly of shows in Philly, will include a big event on Aug. 24 in which the Clique will open for Philly rap legends Freeway and Peedi Crakk at the Theatre of Living Arts. The tour will end in Dover on Aug. 25 at the Urban Music Festival.
Not to mention, Cypher Clique will also introduce some fresh new merchandise for its fans before the end of next month.
"We've got Cypher Clique stickers coming out soon," said producer/emcee Daryl "D-Major" James, 21, the little brother of the group's founder, Jamal "Relay" James, 24.
The idea of selling stickers might not seem significant, yet D-Major believes it'll give the group more buzz. "If you build up on the merchandising side to get exposure, [it's better] than typical business cards," D-Major said.
Two mix tapes on the way
Following nearly a year-long drought since Cypher Clique released its latest mix tape, "The Thirst Tape," last August, the crew will soon make it rain with two fresh, yet contrasting, projects before the year ends.
The first mix tape, which drops in a few weeks, will have a party/summertime vibe. And the second one, slated for the fall, will have a traditional hip-hop feel to it, said emcee Mike "Mic Anthony" Thomas, 21.
The idea behind releasing the mix tapes only a few months apart is part of the Clique's marketing strategy designed to appease all their fans.
"We have two different fan bases," Mic Anthony said. "We've got the girls and the hip-hop heads. We want to give them both something that we know for sure they're going to feel."
At the moment, the guys haven't decided on a name for either project nor have they decided on all the songs that will appear on both mix tapes since they have about 50 unrecorded tracks to choose from. But they have confirmed the songs "Straight Up," a '90s boom-bap track, and "Saturday," featuring a nice sample of R&B singer Cherrelle's '80s hit "Saturday Love," will both appear on the first project.
Page 2 of 2 - Moving on up
For a group that doesn't even have a manager, it's impressive that Cypher Clique has still managed to open for big names including Mac Miller, Wale, A$AP Rocky, Meek Mill and most recently Pac Div, which was at the acclaimed Webster Hall in New York City this past spring.
The Clique's success strategy for landing all of their shows has been for each member to email about 30 event promoters/music managers a week about the opportunity to perform at a venue. But "it's not easy," Mic Anthony says, since getting in touch with managers/promoters can take hours as their contact information isn't always simple to find.
"No disrespect to a lot of people, but that's why a lot of cats don't get that opportunity to open for a Meek Mill this early in their career," Mic Anthony said. "Because it's hard."
Then again, Mic Anthony feels if his crew stays on course, they'll eventually receive their big break.
"I really think it's going to take us just staying focused on the goal to keep doing what we're doing," he said.
Cypher Clique's new mix tape will be dropping in late July/early August. Visit the group's Facebook page for more information.