The interior of The Address, a new salon in Dover, is sleek and modern with painted concrete floors, industrial style lighting and white walls accented by pops of red. The styling fits in with the vision of the shop.
"We wanted to bring something unique, upscale and chic to Dover," said Devon Wilson, the shop's operational manager and co-owner. "We wanted to offer something that you see more in cities."
The Address might have an industrial feel to it but at its core there is something warm and heartfelt. Devon and his father Charles Wilson decided to open the salon after Charles's wife died in 2010.
"It was always a dream of my mom's to open a salon, so when my dad retired for the second time he came to me and we decided to give it a try," Devon said.
Charles first retired from the Air Force after 21 years of service and then worked for 20 years at Family Court in Dover. Charles was a retiree for about a month before he decided it wasn't for him.
He and Devon got to work on the shop in October and have been plugging away ever since.
"It took all of November, December and January to remodel, equip the shop and hire a staff," Charles said
They also had to pick out a name for the shop. When it came down to that, family was once again the inspiration.
"When I was growing up my parents made our home the go to home, there was a sense of pride, love and family in our house," Devon said. "You always want to go to an address that makes you feel good. We want to make people feel like they're the only one here. We want them to leave and want to come back after just a couple of days. We want to offer them a sense of love, comfort and safety."
The whole philosophy of making clients feel good seems to go hand in hand with their motto: "It's not just a service, it's an experience."
"When we say upscale, we mean upscale," said Devon. "When customers walk in we want to have someone there to take their coat, and offer them a drink. We want to cater to you as soon as you walk in."
Once they get clients in to door, The Address can offer almost any styling service imaginable. They do everything from dreading, to coloring, to cuts, to bonded and sew in weaves, as well as waxing, facials and eyelash applications.
Once the shop is fully staffed, the salon also plan to offer massages, make-up application and nail services.
The salon currently employees five stylists and three barbers, but they're hoping to be soon fully-staffed with between seven and ten people just for hair.
Page 2 of 2 - "We're looking for quality not quantity in employees," said Brooks Millican, the salon's manager, who has spent the last 10 years working in salons.
"I learned to cut hair from my dad," he said. "I started cutting hair at 11 or 12. I became good at it and then I became passionate about it, now it's just part of me."
Devon said things have been going well since The Address opened on Feb. 11.
"Business has been good, but we're still the new kid on the block, we're getting positive feedback." He said.
The shop is open Tuesday through Saturday and they'll be holding their grand opening on April 13, from 7 p.m. to 10 p.m.
MORE ABOUT THE ADDRESS
WHAT: The Address, a new salon
WHERE: 155 North Dupont Highway, suite 3
HOURS: Tuesday through Friday 9 a.m. to 7 p.m. and Saturday 9 a.m. to 5 p.m.
CALL: (302) 526-2775